End-User Epicenter

I am in Europe for a three-week road trip, visiting with Knoa customers and meeting with potential new customers. These trips can be a bit like one of those “Highlights of Europe” tours – if it’s Tuesday, it must be Paris. This blog post isn’t really a tale of two cities, but it is a tale of two customers in two different cities – Copenhagen and London.

“Real” customer interaction is catnip for marketing execs – we simply can’t get enough of it. It’s the richest, purest validation possible for our products’ “value propositions”. It keeps you on your toes, however. “Value Propositions” created in a conference room through a collaborative process with your best and brightest aren’t always as sparkly in the Read more…

Sapphire NOW is just around the corner and we’ve got our location all staked out and our booth ready to unpack, so we can take full advantage of presenting our newest offerings.

This year Knoa will be located at booth No. 2523 inside the Orange County Convention Center in Orlando, with a display that will allow customers to speak with Knoa executives in our private meeting booth. We’re already accepting reservations for our customers to meet with CEO Thad Eidman; EVP Mohit Bhatnagar; Lori Wizdo, VP of Marketing; Skip Moore, North American Sales director; and Bogdan Nica, director of SAP EUM product management. You can even send an email to your customers, urging them to come and meet with us, simply click here.

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