End-User Epicenter

I am in Europe for a three-week road trip, visiting with Knoa customers and meeting with potential new customers. These trips can be a bit like one of those “Highlights of Europe” tours – if it’s Tuesday, it must be Paris. This blog post isn’t really a tale of two cities, but it is a tale of two customers in two different cities – Copenhagen and London.

“Real” customer interaction is catnip for marketing execs – we simply can’t get enough of it. It’s the richest, purest validation possible for our products’ “value propositions”. It keeps you on your toes, however. “Value Propositions” created in a conference room through a collaborative process with your best and brightest aren’t always as sparkly in the Read more…