End-User Epicenter

I am in Europe for a three-week road trip, visiting with Knoa customers and meeting with potential new customers. These trips can be a bit like one of those “Highlights of Europe” tours – if it’s Tuesday, it must be Paris. This blog post isn’t really a tale of two cities, but it is a tale of two customers in two different cities – Copenhagen and London.

“Real” customer interaction is catnip for marketing execs – we simply can’t get enough of it. It’s the richest, purest validation possible for our products’ “value propositions”. It keeps you on your toes, however. “Value Propositions” created in a conference room through a collaborative process with your best and brightest aren’t always as sparkly in the Read more…

My attention was recently drawn to an article by Chris Kanaracus of IDG News which focused on Forrester’s findings that indicate the economic downturn’s effects are still being felt within IT departments, although not as drastically in 2010 as they were in 2009.

As I read the article and report, I got to thinking how this ties into the 3^rd annual IT Adoption Report that was underwritten by Knoa, Neochange, datango and iRise. The joint report, issued this winter, provides insight into the drivers and actions for maximizing software adoption and value.

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